Everyone wants value for their money. Everyone wants the best price. At what point does inexpensive become “cheap”? Why does The Nicolaysen Agency seem to come up with prices that might not be the cheapest?
When you’re dealing with a commodity, where one item is the same as another, cheapest price works. However, most of the things we buy are associated, in some way, with quality levels.
Insurance is, in particular, a quality-level item. “It’s all about claims”. When we quote a price on coverage, it is based on your needs, to be sure. It is also based on our sense of insurance carrier values and experience with claim payouts. We consider how our clients have been treated both in service and results.
It’s a funny thing…all “insurance purchases are an accident of timing”. No one wakes up on a beautiful Saturday morning, thinking “what a great day…there’s only one thing that could make this day even better. I’m going to find an insurance agent and buy some coverage.” No one.
So, why do people buy insurance? Because something has occurred in their life that requires or strongly suggests a policy of some sort; hence the “accident of timing”. Since insurance is not a pleasure purchase (for many), we might look for the cheapest…and generally do not spend much effort in analysis. The analysis? That’s our job.
Look…life insurance is one area where there is little debate as to whether the insured is dead or alive. But damage to a house? A car? The cost of repair or replacement? The Nicolaysen Agency works with the best; the cheapest might not be in your best interest.